(Pilot): Is AI Really the Future of Marketing?

About this episode

In this pilot episode, Professor Matt Freeman discusses the role of AI in marketing with industry experts.

In this pilot episode of Innovate Together: Professor Matt Freeman hosts an insightful discussion with Dr. Tom Bowden-Green (UWE Bristol), James Vincent (Hot Source Creative) and Morgan Edmondson (founder of Nesti, an AI-driven marketing sales enablement platform). This episode tackles the big questions: How can start-ups communicate complex tech innovations to newcomers? And how can advanced tech, like AI, be harnessed not only to market products but also to deepen connections with digital audiences? Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Professor Matt Freeman

Guests: Dr. Tom Bowden-Green, James Vincent, Morgan Edmondson

Topics covered

• AI in marketing
• start-ups
• technology communication
• digital audience engagement
• sales enablement

Keywords

• AI
• marketing
• start-ups
• technology
• digital engagement
• sales enablement
• innovation

Mentioned in this episode

Organizations: UWE Bristol, Hot Source Creative, Nesti

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