Ep. 160 - Darren Smith, Kite Entertainment.
From Inside Marketing by dentsu & Irish Times Media Solutions
May 28, 2026 · 1h 3m
About this episode
Darren Smith discusses the success of Kite Entertainment's franchises and the importance of local content in media.
This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.
People in this episode
Guest: Darren Smith
Topics covered
- media production
- entertainment franchises
- local content
- television
- interview
Keywords
- Kite Entertainment
- The Traitors
- Gogglebox
- media mix
- local content
Mentioned in this episode
Organizations: Kite Entertainment
Books & works: The Traitors, Gogglebox
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