Ep. 161 - Mind Hacking With Richard Shotten
From Inside Marketing by dentsu & Irish Times Media Solutions
June 11, 2026 · 1h 10m
About this episode
Richard Shotton discusses how behavioural science can enhance marketing effectiveness.
This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work that is more persuasive, memorable and effective.
People in this episode
Guest: Richard Shotton
Topics covered
- behavioural science
- marketing
- decision making
- psychological principles
- persuasion
- advertising
Keywords
- behavioural science
- marketing
- decision making
- psychology
- persuasion
- advertising
- biases
Mentioned in this episode
Books & works: Hacking the Human Mind
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