NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance

About this episode

Nicole Pike discusses the importance of data fidelity in sports and the evolution of video games research.

Send us Fan Mail In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into: - Nicole's journey from pet food ...

People in this episode

Host: Henry Piney

Guest: Nicole Pike

Topics covered

• sports data
• video games research
• e-sports audience
• AI in data
• data fidelity
• investment in sports

Keywords

• sports data
• YouGov
• e-sports
• AI
• data fidelity
• investment
• video games

Mentioned in this episode

Organizations: YouGov, Nielsen

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