IPA On... The value of creativity

IPA On... The value of creativity

From IPA Podcast by Institute of Practitioners in Advertising (IPA)

March 18, 2026 · 29 min

About this episode

Sue Unerman discusses her book 'A Year of Creativity' and shares insights on creativity and success for women in advertising.

Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing and success strategies for women at work. You can purchase 'A Year of Creativity' here: https://www.amazon.co.uk/Year-Creativity-Boosting-Innovation-Inspiration/dp/1399413252

People in this episode

Host: Institute of Practitioners in Advertising

Guest: Sue Unerman

Topics covered

  • creativity
  • advertising
  • women in the workplace
  • wellbeing
  • success strategies

Keywords

  • creativity
  • advertising
  • women
  • wellbeing
  • success strategies
  • Sue Unerman
  • A Year of Creativity

Mentioned in this episode

Organizations: Institute of Practitioners in Advertising

Books & works: A Year of Creativity

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