The IPA Making Sense Podcast: Mike Follett
About this episode
Mike Follett discusses the significance of attention as a metric in advertising and its implications for planners and strategists.
Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
More episodes of IPA Podcast
- The IPA Making Sense Podcast: Vicky Fox
- The Effectiveness Files: HIVED
- IPA On... The value of creativity
- The IPA Making Sense Podcast: Rich Kirk
- The IPA Making Sense Podcast: Caroline Manning
- The IPA Making Sense Podcast: Zehra Chatoo
Explore listener stats, chart rankings, contacts and more on the IPA Podcast podcast page.