The IPA Making Sense Podcast: Mike Follett
From IPA Podcast by Institute of Practitioners in Advertising (IPA)
April 1, 2026 · 60 min
About this episode
Mike Follett discusses the significance of attention as a metric in advertising and its implications for planners and strategists.
Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
People in this episode
Host: Institute of Practitioners in Advertising
Guest: Mike Follett
Topics covered
- attention metric
- media variation
- planning
- strategy
- advertising
Keywords
- attention
- media
- advertising
- planning
- strategy
- metrics
Mentioned in this episode
Organizations: Lumen Research, Institute of Practitioners in Advertising
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