The IPA Making Sense Podcast: Vicky Fox

About this episode

Vicky Fox discusses career advice and the impact of zero-click behaviour on the media industry.

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

People in this episode

Guest: Vicky Fox

Topics covered

• career advice
• media planning
• zero-click behaviour
• industry trends
• digital marketing

Keywords

• Vicky Fox
• Omnicom Media
• career
• zero-click
• digital marketing
• media planning
• advertising

Mentioned in this episode

Organizations: Omnicom Media, Institute of Practitioners in Advertising

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