The IPA Making Sense Podcast: Vicky Fox

The IPA Making Sense Podcast: Vicky Fox

May 6, 2026 · 47 min

About this episode

Vicky Fox discusses career advice and the impact of zero-click behaviour on the media industry.

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

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