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On the show
From 11 epsHosts
Recent guests
Recent episodes
The IPA Making Sense Podcast: Tessa LeGassick
Jun 24, 2026
50m 17s
The IPA Making Sense Podcast: Sam Knowles
May 27, 2026
59m 40s
The IPA Making Sense Podcast: Vicky Fox
May 6, 2026
47m 06s
IPA On... Dating trends
Apr 22, 2026
37m 25s
The Effectiveness Files: HIVED
Apr 8, 2026
42m 07s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 |  The IPA Making Sense Podcast: Tessa LeGassick | Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more. | 50m 17s | ||||||
| 5/27/26 |  The IPA Making Sense Podcast: Sam Knowles✨ | Classicsinsight+3 | Sam Knowles | Insight AgentsInstitute of Practitioners in Advertising | — | Classicsinsight+3 | — | 59m 40s | |
| 5/6/26 |  The IPA Making Sense Podcast: Vicky Fox✨ | career advicemedia planning+3 | Vicky Fox | Omnicom MediaInstitute of Practitioners in Advertising | — | Vicky FoxOmnicom Media+5 | — | 47m 06s | |
| 4/22/26 |  IPA On... Dating trends✨ | Gen Zdating trends+3 | Carlos Andres RodriguezEric Kreis | OmnicomIPA | — | datingGen Z+4 | — | 37m 25s | |
| 4/8/26 |  The Effectiveness Files: HIVED✨ | business journeyelectric delivery+3 | Murvah Iqbal | HIVEDInstitute of Practitioners in Advertising | — | HIVEDelectric delivery+3 | — | 42m 07s | |
| 4/1/26 |  The IPA Making Sense Podcast: Mike Follett✨ | attention metricmedia variation+3 | Mike Follett | Lumen ResearchInstitute of Practitioners in Advertising | — | attentionmedia+4 | — | 59m 43s | |
| 3/18/26 |  IPA On... The value of creativity✨ | creativityadvertising+3 | Sue Unerman | Institute of Practitioners in AdvertisingA Year of Creativity | — | creativityadvertising+5 | — | 28m 50s | |
| 3/11/26 |  The IPA Making Sense Podcast: Rich Kirk✨ | media planningAI in advertising+3 | Rich Kirk | EssenceMediacomInstitute of Practitioners in Advertising | — | Rich KirkEssenceMediacom+5 | — | 1h 18m 38s | |
| 2/25/26 |  The IPA Making Sense Podcast: Caroline Manning✨ | media coherencedata and creativity+3 | Caroline Manning | InitiativeIPA+1 | — | media worldadvertising+5 | — | 1h 02m 23s | |
| 2/11/26 |  The IPA Making Sense Podcast: Zehra Chatoo✨ | AI in marketingbrand storytelling+3 | Zehra Chatoo | Code for Good NowIPA | — | AImarketing+4 | — | 51m 59s | |
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| 1/28/26 |  The Effectiveness Files: Little Moons✨ | brand growthcommunication channels+3 | Joanna Allen | Little MoonsInstitute of Practitioners in Advertising+1 | — | Little MoonsJoanna Allen+5 | — | 42m 22s | |
| 1/21/26 |  New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby✨ | resilient pitchingmental health+3 | Oli RichardsLouise Lang+1 | Saatchi & SaatchiForsman & Bodenfors+2 | — | pitchingmental health+3 | — | 41m 45s | |
| 1/14/26 |  The IPA Making Sense Podcast: Ellie Nicolaou | True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent. | 55m 58s | ||||||
| 12/10/25 |  The IPA Making Sense Podcast: Sarah Gale | The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA) | 1h 33m 57s | ||||||
| 12/3/25 |  The Effectiveness Files: Alistair Macrow | Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more. | 49m 53s | ||||||
| 11/26/25 |  The IPA Making Sense Podcast: Rory Sutherland | In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create. | 1h 23m 30s | ||||||
| 11/19/25 |  New Business Diaries: Pedro Martins and Tobi Asare | Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of testing and learning with AI, blending commerciality and creativity and why your people are your number one asset when pitching. | 29m 03s | ||||||
| 11/12/25 |  IPA On... Drinking Culture | Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available to purchase now: www.waterstones.com/book/what-are-y…y/9781915780607 | 34m 23s | ||||||
| 11/5/25 |  The Effectiveness Files: Depop | Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale. | 53m 46s | ||||||
| 10/22/25 |  New Business Diaries: Ellie Olliff and Sophie Devonshire | Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership. | 37m 38s | ||||||
| 10/9/25 |  IPA On... Mentorship matters | For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and... | 36m 09s | ||||||
| 6/25/25 |  IPA On... Side Hustles | With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'. | 28m 40s | ||||||
| 5/21/25 |  AdTalk with Paul Bainsfair: IPA President Karen Martin | IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry. They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like. | 31m 24s | ||||||
| 5/21/25 |  New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan | Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth. | 29m 32s | ||||||
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