The IPA Making Sense Podcast: Zehra Chatoo

About this episode

Zehra Chatoo discusses the impact of AI on marketing and the importance of maintaining a human touch.

Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand storytelling, the role that creators will play in shaping the digital culture and much more.

People in this episode

Host: Institute of Practitioners in Advertising

Guest: Zehra Chatoo

Topics covered

• AI in marketing
• brand storytelling
• digital culture
• inclusivity
• human touch in technology

Keywords

• AI
• marketing
• inclusivity
• brand storytelling
• digital culture
• human touch

Mentioned in this episode

Organizations: Code for Good Now, IPA

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