The IPA Making Sense Podcast: Caroline Manning

About this episode

Caroline Manning discusses finding coherence in media and the balance of data, culture, and creativity in advertising.

Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

People in this episode

Host: Institute of Practitioners in Advertising

Guest: Caroline Manning

Topics covered

• media coherence
• data and creativity
• AI tools
• advertising planning
• cultural balance

Keywords

• media world
• advertising
• AI
• data
• creativity
• planning
• culture

Mentioned in this episode

Organizations: Initiative, IPA, Institute of Practitioners in Advertising

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