The IPA Making Sense Podcast: Caroline Manning

The IPA Making Sense Podcast: Caroline Manning

February 24, 2026 · 1h 2m

About this episode

Caroline Manning discusses finding coherence in media and the balance of data, culture, and creativity in advertising.

Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

More episodes of IPA Podcast

Explore listener stats, chart rankings, contacts and more on the IPA Podcast podcast page.