The IPA Making Sense Podcast: Rich Kirk
From IPA Podcast by Institute of Practitioners in Advertising (IPA)
March 11, 2026 · 1h 19m
About this episode
Rich Kirk discusses modern media planning and the impact of AI on the search landscape.
Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.
People in this episode
Host: Institute of Practitioners in Advertising
Guest: Rich Kirk
Topics covered
- media planning
- AI in advertising
- format physics
- signal strength
- search landscape
Keywords
- Rich Kirk
- EssenceMediacom
- media planning
- AI
- search landscape
- signal strength
- formats
Mentioned in this episode
Organizations: EssenceMediacom, Institute of Practitioners in Advertising
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