New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby

New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby

January 20, 2026 · 42 min

About this episode

Industry experts discuss the importance of resilient pitching and its impact on mental health.

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

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