The Effectiveness Files: Little Moons
From IPA Podcast by Institute of Practitioners in Advertising (IPA)
January 28, 2026 · 42 min
About this episode
Joanna Allen, CEO of Little Moons, discusses her career and the brand's growth, emphasizing the importance of TikTok as a communication channel.
Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication channel for them.
People in this episode
Guest: Joanna Allen
Topics covered
- brand growth
- communication channels
- career exploration
- social media marketing
- category-defining brands
Keywords
- Little Moons
- Joanna Allen
- TikTok
- brand growth
- marketing
- advertising
- social media
Mentioned in this episode
Organizations: Little Moons, Institute of Practitioners in Advertising, TikTok
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