Masterclass In Scandal Marketing!

About this episode

This episode analyzes how Astronomer turned a PR disaster into a viral marketing success.

Send us Fan Mail A kiss-cam caught the CEO and HR head of Astronomer at a Coldplay concert. The clip spread like wildfire: 22,000+ articles, executive resignations, national headlines. Instead of hiding, Astronomer leaned in with a satirical ad starring Gwyneth Paltrow. What felt like a PR catastrophe turned into an unplanned brand moment. In this video I break down • The Coldplay kiss-cam moment that launched a viral scandal • How Astronomer’s fast response and leadership change set the sta...

Topics covered

• scandal marketing
• PR strategy
• viral moments

Keywords

• Coldplay
• Gwyneth Paltrow
• Astronomer
• viral scandal

Mentioned in this episode

Products: Astronomer

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