Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇺🇸US · Sports#1785K to 30K
- 🇰🇪KE · Sports#593K to 10K
- 🇳🇬NG · Sports#163500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 13K🎙 Daily cadence·450 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
8.5K to 43K🇺🇸70%🇰🇪23%🇳🇬7% - Active Followers
Loyal subscribers who consistently listen
3.4K to 17K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 29 epsHosts
Recent guests
Recent episodes
THE NEW YORK KNICKS FINALLY WON THE NBA CHAMPIONSHIP! SEASON 8 FINALE
Jun 15, 2026
1h 05m 53s
THE GREATEST COMEBACK IN SPORTS HISTORY & A COMMANDING 3-1 FINALS LEAD FOR THE NEW YORK KNICKS!
Jun 11, 2026
52m 50s
WE GOT OURSELVES A SERIES IN THE FINALS & WHAT'S IT TAKE TO BE A "NEW YORKER"
Jun 9, 2026
50m 54s
THE KNICKS HAVE A COMMAND ON THE NBA FINALS BUT ARE WE SURE THEY GONNA CLOSE IT OUT?!
Jun 8, 2026
54m 44s
GAME TWO PREDICTIONS, KNICKS GOAT RANKINGS, TERRY ROZIER'S RETURN & SOCIAL MEDIA VS. ATHELTES
Jun 5, 2026
1h 02m 07s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/15/26 | THE NEW YORK KNICKS FINALLY WON THE NBA CHAMPIONSHIP! SEASON 8 FINALE | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 53s | ||||||
| 6/11/26 | THE GREATEST COMEBACK IN SPORTS HISTORY & A COMMANDING 3-1 FINALS LEAD FOR THE NEW YORK KNICKS!✨ | sportscomebacks+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | sports historyNew York Knicks+3 | — | 52m 50s | |
| 6/9/26 | WE GOT OURSELVES A SERIES IN THE FINALS & WHAT'S IT TAKE TO BE A "NEW YORKER"✨ | NBA FinalsNew Yorker identity+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | NBA FinalsNew Yorker+5 | — | 50m 54s | |
| 6/8/26 | THE KNICKS HAVE A COMMAND ON THE NBA FINALS BUT ARE WE SURE THEY GONNA CLOSE IT OUT?!✨ | NBA FinalsNew York Knicks+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | KnicksNBA Finals+3 | — | 54m 44s | |
| 6/5/26 | GAME TWO PREDICTIONS, KNICKS GOAT RANKINGS, TERRY ROZIER'S RETURN & SOCIAL MEDIA VS. ATHELTES✨ | game predictionsKnicks rankings+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | game predictionsKnicks+3 | — | 1h 02m 07s | |
| 6/4/26 | KNICKS TAKE HOME COURT FROM SPURS IN THE FINALS, CURRY'S NEW SNEAKER DEAL & SERENA'S BACK!✨ | NBA FinalsNew sneaker deals+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | KnicksSpurs+5 | — | 1h 06m 57s | |
| 6/3/26 | OUR OFFICIAL NBA FINALS PREVIEW, PREDICTIONS & DO YOU GOTTA BE FRIENDS WITH TEAMMATES?!✨ | NBA Finalspredictions+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | NBA Finalspredictions+5 | — | 1h 02m 46s | |
| 6/2/26 | WEMBY'S ARRIVAL, THE THUNDER HAVE A CHET ISSUE & MYLES GARRETT HEADS TO LA!✨ | NBAsports news+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | WembyThunder+5 | — | 1h 00m 12s | |
| 5/29/26 | A GAME 7 FOR A CHANCE TO TAKE ON THE KNICKS IN THE FINALS, JOSH JACOBS IS WILDIN' & TYREEK HILL THE DJ?!✨ | NBA FinalsJosh Jacobs+3 | — | SpotifyApple Podcasts+5 | — | NBAJosh Jacobs+4 | — | 56m 28s | |
| 5/28/26 | WILL WE SEE A GAME 7 IN THE WESTERN CONFERENCE FINALS, JAXSON DART DILEMMA & RODGERS' LAST DANCE!✨ | Western Conference FinalsJaxson Dart+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | Game 7Western Conference Finals+3 | — | 57m 03s | |
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| 5/27/26 | THUNDER TAKE GAME 5, SGA THE FOUL BAITER & DOES THE CAVS FUTURE INCLUDE LEBRON JAMES?!✨ | NBA playoffsSGA+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | ThunderSGA+4 | — | 1h 02m 33s | |
| 5/26/26 | THE KNICKS REALLY MADE IT TO THE FINALS, SPURS & THUNDER CLASSIC SERIES & ALL NBA TEAMS ANNOUNCED! | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 10s | ||||||
| 5/21/26 | THUNDER BOUNCE BACK IN GAME 2, JALEN BRUNSON NEEDS A KNICKNAME & MA$E ON MUSIC MAKING | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 02m 45s | ||||||
| 5/20/26 | COMEBACK KIDS IN NEW YORK & THE STEPHEN A SMITH BEEF WITH JAYLEN BROWN | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 57s | ||||||
| 5/19/26 | NEVER RAISE AN MVP TROPHY BEFORE A GAME IN FRONT OF WEMBY AGAIN! | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 01m 28s | ||||||
| 5/18/26 | THE JALEN DUREN DILEMMA, ANTHONY EDWARDS HANDSHAKE INCIDENT, SGA MVP & AYO CAM WHAT YOU MEAN BY THAT LYRIC?! | Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 01m 02s | ||||||
| 5/14/26 | IS WEMBY GETTING SPECIAL TREATMENT FROM THE NBA, CARMELO SAYS PLAYERS SHOULD STREAM & IS UTAH LIT?! | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 00m 01s | ||||||
| 5/13/26 | SPURS BLOWOUT THE WOLVES IN GAME 5, LEBRON & LAKERS FUTURE & DO WE THINK HIS LEGACY HAS BEEN TARNISHED?! | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 11m 04s | ||||||
| 5/12/26 | DONOVAN MITCHELL GOES CRAZY IN GAME 4, JA MORANT'S FUTURE & A CONVERSATION ABOUT DAME DASH & THE DIPLOMATS | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 07m 35s | ||||||
| 5/11/26 | KNICKS BROUGHT THE BROOMS OUT, EMBIID'S FUTURE, ANTMAN'S BIG GAME 4 & WIZARDS WIN LOTTERY! | Ma$e, Cam’ron & Treasure "Stat Baby" Wilson are back with another one!! Please rate, review, and follow the podcast for more content. Listen to the show on Spotify! https://open.spotify.com/show/4Brb7BgCw4f4jwgS5v3sXQ?si=811988ecff7b416a Listen to the show on Apple Podcasts! https://podcasts.apple.com/us/podcast/it-is-what-it-is/id1719695401 Keep up with us on social media! https://www.instagram.com/itiswhatitis_talk/ Snap: https://www.snapchat.com/add/iiwii_talk2023 Facebook: https://www.facebook.com/ItIsWhatItIsTalk TikTok: https://www.tiktok.com/@maseandcam Twitter: https://www.x.com/iiwiitalk Follow Our Hosts! https://www.instagram.com/masonbetha/ https://www.instagram.com/mr_camron/ https://www.instagram.com/treasurewilsxn/ Follow the show and our hosts on social media: It Is What It Is, Cam'Ron, Ma$e, and Treasure "Stat Baby" Wilson , Producer Ayooo Nick Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 19s | ||||||
| 5/8/26 | DRAYMOND GREEN VS. AUSTIN RIVERS HEATED EXCHANGE & DWIGHT HOWARD CRASHES THE SET!✨ | sportsNBA+3 | — | — | — | Draymond GreenAustin Rivers+4 | — | 1h 00m 08s | |
| 5/7/26 | NEW YORKERS DON'T KNOW HOW TO ACT WITH THIS 2-0 LEAD, SPURS REVENGE & DO MA$E & CAM'RON EVEN LIKE BEING FAMOUS?✨ | sportsfame+4 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+4 | — | New Yorkers2-0 lead+6 | — | 1h 07m 03s | |
| 5/6/26 | FIRST TAKE FLEE, STEFON DIGGS GOT THE CITY BOYS UP & DEEN THE GREAT HELPING ADRIEN BRONER✨ | sportsnews+4 | — | — | — | Stefon DiggsAdrien Broner+3 | — | 59m 44s | |
| 5/5/26 | DID INEXPERIENCE COST THE SPURS IN GAME 1, KNICKS SMOKE THE 76ERS & CAN LEBRON JAMES SHOCK THE THUNDER?!✨ | NBA playoffsSpurs+5 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | SpursKnicks+5 | — | 1h 02m 27s | |
| 5/4/26 | CAM'RON & FORMULA ONE, GAME 7'S IN THE EAST, SCARY 76ERS & CAN WE TRUST JAMES HARDEN!✨ | Formula OneNBA Playoffs+3 | Treasure "Stat Baby" Wilson | SpotifyApple Podcasts+5 | — | Formula OneNBA+5 | — | 1h 06m 14s | |
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.