Social Scout

About this episode

Ashlynn Gary discusses the challenges small business owners face in marketing and how her company helps them navigate social media.

Here's a question every small business owner loses sleep over: how do people find out you exist? Word of mouth still works. Always will. But today you need more than that. The challenge is that most small business owners are already doing three jobs at once. Marketing is the thing that slides. The thing you mean to get to.  You need a presence — online, in print, somewhere people are actually looking. Figuring out where to start is daunting. What’s worth the investment? How do I know it’ll work? What’s the best media to buy for my business? Two decades into the social media era, getting noticed on platforms can still be a mystery.  Ashlynn Gary has built a business around solving exactly that problem. Ashlynn grew up in Lake Charles and came to Lafayette for college, graduating from UL in 2020 with a degree in arts and humanities. She's always been creative — painting, choir, theatre — and she still acts with the local theatre community today. In 2020 she started a t-shirt company called Leading Color, mostly to scratch an entrepreneurial itch. What she discovered was that she loved the marketing and branding side of it more than the…

People in this episode

Guest: Ashlynn Gary

Topics covered

• small business
• marketing
• social media
• branding

Keywords

• content planning
• customer engagement
• media investment

Mentioned in this episode

Products: Leading Color, Ash Creative Collective

Books & works: Out to Lunch

Places: Lake Charles, Lafayette, Baton Rouge, Acadiana, Charlottesville, Virginia

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