About this episode
This episode explores how businesses create sensory experiences that evoke feelings of belonging and community.
Some businesses don’t just sell a product — they sell a feeling. They create an experience you can’t fully describe on a website, because the magic is sensory. It’s atmosphere. It’s memory. It’s the thing that makes you walk into a space and instantly feel like you belong there — or like you’ve been there before. From a business standpoint, that’s a tricky thing to build. You can’t ship “vibe” in a box. But you can design it — intentionally — through the details: the ingredients, the storytelling, the setting, the community you build around it. Johanna Divine sits in for Christiaan Mader on this edition of Out to Lunch and hosts two guests who make their living creating experiences that are hard to explain, but easy to feel. Rochelle Campbell is the founder of Pure Intentions Candle Company , a small candle business based in Youngsville specializing in clean-burning candles — and candle-making experiences that are part product, part party, part community event. Yvette Landry is a musician, educator, author and interpreter, who – between playing shows, teaching and writing books &ndash…
People in this episode
Host: Christiaan Mader
Guests: Rochelle Campbell, Yvette Landry
Topics covered
- business
- experience design
- sensory marketing
Keywords
- candles
- music
- community events
- Cajun tours
Mentioned in this episode
Products: Pure Intentions Candle Company
Books & works: Out to Lunch
Places: Youngsville, the Atchafalaya Basin, Acadiana, Lafayette
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