E358 David Born: Making Licensing Strategic, Viable, and Scalable

E358 David Born: Making Licensing Strategic, Viable, and Scalable

From It's No Fluke by Shorty Awards

April 9, 2026 · 34 min

About this episode

David Born discusses the strategic and scalable aspects of licensing in the entertainment industry.

David Born is the Founder and CEO of Born Licensing , Born to License , and Learn to License , an integrated licensing ecosystem that redefines how brands understand, access, and unlock the value of entertainment intellectual property (IP). An industry innovator with nearly two decades of experience across both brand and agency sides, David specializes in making licensing strategic, viable, and scalable, helping brands to use IP as a meaningful business growth driver across marketing and commerce. Founded more than 10 years ago, Born Licensing is the go-to agency for creative and advertising partners seeking to license iconic characters and entertainment IP for campaigns. Building on that foundation, David launched Born to License in 2024, an end-to-end licensing management company that acts as a strategic partner for manufacturers and businesses, alongside Learn to License, a comprehensive education platform. Throughout his career, David has collaborated with top global brands including Uber, Disney, Google, Warner Bros., Paramount, Hasbro, Mattel, and Samsung among many others, as well as emerging direct-to-consumer brands like Hippo Blue, Plum Deluxe Tea, Steven Singer…

People in this episode

Guest: David Born

Topics covered

  • licensing
  • brand strategy
  • intellectual property
  • business growth
  • marketing

Keywords

  • licensing
  • intellectual property
  • business growth
  • marketing
  • David Born

Mentioned in this episode

Organizations: Born Licensing, Born to License, Learn to License, Uber, Disney, Google, Warner Bros., Paramount, Hasbro, Mattel

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