E367 Glenn Ginsburg: The Most Successful Campaigns Don’t Stop at Creators; They Spark Participation

E367 Glenn Ginsburg: The Most Successful Campaigns Don’t Stop at Creators; They Spark Participation

From It's No Fluke by Shorty Awards

April 29, 2026 · 39 min

About this episode

Glenn Ginsburg discusses the importance of creator-centric campaigns in connecting brands with audiences.

Glenn Ginsburg is the President of QYOU Media, a media and entertainment company powered by the creator economy. QYOU specializes in developing, creating, and distributing creator-centric campaigns that help brands connect with audiences and make a cultural impact across social and digital platforms . With more than 25 years of experience across the creator economy and wider entertainment and media industry, Ginsburg has been instrumental in building and optimizing the QYOU team since he joined 2015 and currently oversees brand partnerships, strategy, creative content development and distribution with a client portfolio that includes Hulu ( Paradise ), Paramount Pictures ( A Quiet Place: Day One and Smile 2 ), Kraft Heinz ( Buffalo Wild Wings x Mustard ), Warner Brothers ( Wonka ), 20th Century Fox, Sony Pictures, DreamWorks, and other leading entertainment companies, as well as Ubisoft, Hyundai, Kraft Heinz, MGA Entertainment and more.

People in this episode

Guest: Glenn Ginsburg

Topics covered

  • creator economy
  • brand partnerships
  • media campaigns
  • audience engagement
  • cultural impact

Keywords

  • creator economy
  • QYOU Media
  • brand partnerships
  • media campaigns
  • audience engagement

Mentioned in this episode

Organizations: QYOU Media, Hulu, Paramount Pictures, Kraft Heinz, Warner Brothers, 20th Century Fox, Sony Pictures, DreamWorks, Ubisoft, Hyundai

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