Antonino Iacona | Apple, Google Creative Lab, Motion with Intent & Studio Santo

About this episode

Jack Vaughan interviews motion designer Antonino Iacona about his experiences at Apple and Google Creative Lab, and his work at Studio Santo.

Learn more about Antonino at https://antoninoiacona.it Learn more about the podcast at ⁠ https://jackvaughan.com Today I’m speaking with Antonino Iacona — motion designer & director. Antonino has worked at Apple, Google Creative Lab and is now running Studio Santo. We spoke about: How Apple shaped his craft through slow, iterative, detail-obsessed design. The experimental mindset he developed at Google Creative Lab — and why ideas, not tools, come first. What it means to design "motion with intent", and why expressive and functional motion must work in tandem. The way he and his co-founder Ben work — blending motion and design from the start. And a discussion around the value or product that Studio Santo actually delivers to its clients. Not finished mp4s — but more like motion systems & identities — flexible, collaborative toolkits. Summary (AI generated) In this conversation, Antonino Iacona, a motion designer and co-founder of Studio Santo, shares insights from his experiences at Apple and Google Creative Lab. He discusses the importance of crafting motion design with intent, the collaborative design process at Studio Santo, and the balance between expressive and…

People in this episode

Guest: Antonino Iacona

Topics covered

• motion design
• Apple
• Google Creative Lab
• Studio Santo

Keywords

• design
• motion with intent
• iterative design
• experimental mindset

Mentioned in this episode

Products: Studio Santo, Apple, Google Creative Lab

Books & works: The Role of Prototyping in Innovation

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