Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World

About this episode

Jakob Harrison discusses how FIS is leveraging AI to enhance brand loyalty amidst the challenges of agentic commerce.

Send us Fan Mail The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers...

People in this episode

Host: Loyalty360

Guest: Jakob Harrison

Topics covered

• artificial intelligence
• loyalty programs
• agentic commerce
• consumer connection
• fintech

Keywords

• AI
• loyalty programs
• FIS
• agentic commerce
• consumer engagement

Mentioned in this episode

Organizations: FIS, Loyalty360

More episodes of Leaders in Customer Loyalty, Powered by Loyalty360

• Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market · June 11, 2026 · 35 min
• Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner · June 4, 2026 · 31 min
• Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays · May 28, 2026 · 30 min
• Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests · May 21, 2026 · 24 min
• #524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful · May 19, 2026 · 26 min
• #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement · April 30, 2026 · 29 min