Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.Key Takeaways:(01:38) Shifting to raw, authentic content can engage audiences more effectively.(03:05) Short-form video clips are essential for social media engagement.(06:57) Thought leadership requires challenging the status quo.(07:22) Small, creative initiatives in marketing can lead to big results.(09:08) Starting a podcast can differentiate a business.(12:50) Mastering AI prompts can improve tools like ChatGPT.(15:23) Regular content audits keep websites relevant.(17:21) Sonic branding helps build a strong podcast identity.Resources Mentioned: Michelle Ngome | LinkedIn -https://www.linkedin.com/in/mngome/African American Marketing Association (AAMA) | LinkedIn -https://www.linkedin.com/company/african-american-marketing-association/African American Marketing Association | Website -https://www.aa-ma.org/Goldman Sachs | LinkedIn -https://www.linkedin.com/company/goldman-sachs/Goldman Sachs 10,000 Small Businesses | Website -https://www.goldmansachs.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways:(01:20) The rise of fractional executives.(03:08) The role of emotional and psychological aspects in effective client engagement.(12:48) CEOs focus on strategic growth by delegating tasks.(16:05) The importance of building a supportive network.(25:55) Learning from past business experiences.(27:52) Managing cash flow for business sustainability.(34:00) Setting clear goals and metrics for success.(35:39) Prioritize creative work before reactive tasks.Resources Mentioned: Mike Malloy - https://www.linkedin.com/in/mwmalloy/Malloy Industries - https://www.linkedin.com/company/malloy-industries/Investopedia - https://www.investopedia.comDaily Dad - https://www.dailydad.comCliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspxFinance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/Podcast links - https://malloyindustries.com/podMike Malloy email address - mike@malloyindustries.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.(10:50) The benefits of remote work and its early adoption.(15:40) How AI is transforming CRM systems and business applications.(20:15) Embracing machine learning and AI in business early on.(25:35) Moving to a subscription-based service model.(34:00) Balancing work and life as an entrepreneur.(45:00) The evolving role of technology in business.Resources Mentioned: Steve Mordue - https://www.linkedin.com/in/stevemordue/RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/RapidStart Global | Website - https://rapidstart.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a competitive job market.Key Takeaways:(02:18) The challenges of job searching in 2024 and the importance of a strategic approach.(03:00) The necessity of outreach and networking in the current job market.(06:45) Reflecting on past experiences to better articulate your career goals.(11:34) The significance of tailoring your résumé to fit your desired job.(16:28) The value of taking a bold stance during interviews.(24:07) The effectiveness of using referrals to reduce hiring risks.(29:00) Leveraging LinkedIn for job search success.Resources Mentioned:Erika Klics - https://www.linkedin.com/in/erikaklics/Erika Klics Job Search Company - https://erikaklics.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.Key Takeaways:(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.(12:32) Cultural differences significantly impact sales and marketing strategies.(18:00) Integration of marketing and sales teams through deep-dive data analysis.(23:00) Most startup failures are attributed to poor go-to-market strategies.(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.Resources Mentioned:Emin Can Turan - https://www.linkedin.com/in/emincanturan/Pebbles Ai - https://www.trypebbles.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising through AI and the importance of tailored messages.(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.(21:54) Sharon's journey from Google to launching her own agency.(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.Resources Mentioned:Sharon Park - https://www.linkedin.com/in/presidentsharon/Sage Digi | Website - https://sagedigi.com/This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The underrated value of endemic media in targeted industry marketing.(08:09) Brand architecture and its components as the foundation of strategic marketing.(10:45) Strategies for effective marketing under budget constraints and resource limitations.(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.Resources Mentioned:Genesis Capunitan -https://www.linkedin.com/in/genesiscapunitan/Initiative | LinkedIn -https://www.linkedin.com/company/initiative/Initiative | Website -https://www.interpublic.com/our-companies/initiative/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.Resources Mentioned:Colby Ford -https://www.linkedin.com/in/colbyford/Tuple | LinkedIn -https://www.linkedin.com/company/tuplexyz/Tuple | Website -https://tuple.xyz/Amissa Health | LinkedIn -https://www.linkedin.com/company/amissa/Amissa | Website -https://www.amissa.com/Colby Ford’s Github -https://github.com/colbyfordThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership