255 Dawn Edmiston - Your Personal Brand

255 Dawn Edmiston - Your Personal Brand

From Leadership and Business by Raymond A. Mason School of Business

February 16, 2026 · 19 min

About this episode

Dawn Edmiston discusses the importance of personal branding and how to improve it in a competitive job market.

Whether you're happily employed, between jobs, or employed and looking for your next role, it can be easy to forget about your personal brand. Building and promoting your personal brand is important in today's competitive and crowded world, and it requires time, thought and effort. On the positive side, more tools than ever are available today to help you communicate those qualities that make you special. Dawn Edmiston is a professor of Marketing at the William & Mary School of Business. Among other things, she teaches personal branding. She's also a leader in the teaching of artificial intelligence. She joins us today to define personal branding and to share some insights on how you can improve your brand so you stand out from the rest of the pack. Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

People in this episode

Host: Raymond A. Mason School of Business

Guest: Dawn Edmiston

Topics covered

  • personal branding
  • career development
  • marketing
  • executive education
  • artificial intelligence

Keywords

  • personal brand
  • career
  • branding strategies
  • marketing
  • professional development

Mentioned in this episode

Organizations: William & Mary School of Business, Raymond A. Mason School of Business, www.wmleadership.com

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