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On the show
From 13 epsHosts
Recent guests
Recent episodes
Why Aaron White Bought an Agency Before Building the Product
Jun 22, 2026
28m 42s
How AI Agents are Automating Business Growth
Jun 15, 2026
43m 00s
Dr. John Licato on the Trust Problem in AI
May 19, 2026
41m 19s
Prototype Like You Mean It, Part 2
May 7, 2026
28m 47s
Prototype Like You Mean It, Part 1
Apr 28, 2026
26m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() Why Aaron White Bought an Agency Before Building the Product | In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Aaron White, CEO and co-founder of Outbound.com, to discuss the unconventional path he took from running an agency to building an AI-powered advertising platform. Aaron shares why he acquired a professional services agency before building the software, how his team identified the highest-value automation opportunities, and what it really takes to turn services into scalable systems. The conversation dives into AI... | 28m 42s | ||||||
| 6/15/26 | ![]() How AI Agents are Automating Business Growth | In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Doug Smith, Director of AI Operations at Element 451, to explore how AI is transforming the way service businesses operate, automate, and scale. The conversation covers everything from hidden operational data and AI-driven workflows to rapid prototyping with tools like OpenClaw and AI agents. Doug shares practical advice for identifying automation opportunities, avoiding “AI slop,” and using data exhaust to uncov... | 43m 00s | ||||||
| 5/19/26 | ![]() Dr. John Licato on the Trust Problem in AI✨ | AI trusthallucination-resistant AI+3 | Dr. John Licato | SquarePakUniversity of South Florida | — | AItrust+4 | — | 41m 19s | |
| 5/7/26 | ![]() Prototype Like You Mean It, Part 2✨ | prototypingfeedback+3 | Justin DavisGreg Ross-Munro | — | — | prototypefeedback sessions+4 | — | 28m 47s | |
| 4/28/26 | ![]() Prototype Like You Mean It, Part 1✨ | prototypingsoftware development+3 | Greg Ross-Munro | — | — | prototypingsoftware products+4 | — | 26m 10s | |
| 3/10/26 | ![]() Tech Stack Triage: Choose Languages Without Losing Your Mind✨ | tech stacktechnology selection+4 | — | — | — | tech stacklanguages+5 | — | 40m 30s | |
| 3/3/26 | ![]() Faster Wins: How Service Businesses Can Scale with Tech✨ | service industriestechnology+4 | — | — | — | service businessesscaling+4 | — | 31m 11s | |
| 2/23/26 | ![]() Productize What You Already Do✨ | professional servicesproductization+4 | — | — | — | marginsproductization+5 | — | 33m 26s | |
| 1/20/26 | ![]() Policies, Not Panic: Practical AI Safety for Your Organization✨ | AI safetydata security+5 | Greg Ross-Munro | Sourcetoad | — | AI safetydata security+5 | — | 31m 38s | |
| 1/12/26 | ![]() KPIs That Actually Matter (and the Ones to Ignore)✨ | KPIsservice business metrics+3 | — | — | — | KPIsservice business+3 | — | 33m 08s | |
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| 1/5/26 | ![]() AI for Service Businesses: From Hype to Hands-On✨ | AIservice businesses+4 | Justin | Sourcetoad | — | AIservice businesses+5 | — | 25m 20s | |
| 12/29/25 | ![]() What Is MCP (Model Context Protocol) and Why It Matters✨ | Model Context ProtocolAI+4 | Greg Ross-Munro | CRMstime tracking+1 | — | Model Context ProtocolMCP+5 | — | 29m 00s | |
| 12/9/25 | ![]() Don’t Get Eaten by the Robots: A New Era for Service Businesses✨ | AI toolsautomation+4 | Justin | — | — | service companiesAI+4 | — | 14m 28s | |
| 12/9/25 | ![]() Introducing Leap to Scale: Same Team, Sharper Focus✨ | name changeservice-firm operators+3 | — | DecoderLeap to Scale+1 | — | Leap to ScaleDecoder+3 | — | 1m 36s | |
| 11/19/24 | ![]() Design Talk 101: How to Discuss Design Without Being a Designer✨ | design communicationcollaboration+3 | Sara AltenhoffJustin Davis | Sourcetoad | — | designcritique+3 | — | 45m 53s | |
| 8/20/24 | ![]() EdTech Essentials: What You Need to Know to Build Software for Education | In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education. Key Points Discussed: Interface Design: What special considerations should you make when designing software for learners of all ages? Integrations in Educational Software: From LMS to rostering tools, integrations are a must for efficiency, scalability, and ease of use. Compliance and Security: Which regula... | 28m 38s | ||||||
| 7/30/24 | ![]() Building Smarter: Leveraging Frameworks for Your Software Development Project | In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right foundation for your application. Key Points Discussed: Frameworks: Exploring the flexibility and control offered by frameworks, along with their customization and performance benefits.Content Management Systems (CMS): Understanding the ease of use, rapid deployment, and potential limitations in cust... | 38m 03s | ||||||
| 6/28/24 | ![]() Crafting Bespoke Financial Solutions with AI and Human-Centered Design | In this episode, Sara Altenhoff is joined by Gregg Hilferding and Justin Davis. The three dive into how AI and human-centered design are transforming the financial services industry. Key Points Discussed: Understanding Terms: Defining AI and human-centered design.AI in Financial Services: Advances in AI for personalized services, fraud detection, and user needs prediction.Human-Centered Design: Principles and processes tailored for financial products, focusing on user control, transparency, a... | 35m 27s | ||||||
| 5/31/24 | ![]() Investing in Innovation: How Technology Shapes PE Strategies | In this episode, Sara Altenhoff is joined by Justin Davis, VP of UX at Sourcetoad, and Greg Ross-Munro, CEO of Sourcetoad. The three discuss the huge potential for technology to shape and transform the strategies of PE firms. Key Takeaways: Understanding PE Firms: Explanation of the goals of PE firms and the complexities of managing holding companies. Value Growth through Operational Improvements: Learn how PE Firms can increase the value of their holdings through operational... | 35m 48s | ||||||
| 4/5/24 | ![]() Custom Code, Common Goals: The Tech Backbone of Modern Franchises | In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional challenges in franchising, but also sets the stage for unprecedented growth and consistency across various industries. Key Takeaways: Understanding Franchises: Exploring the "hub and spoke" model across sectors, including a unique look at non-profits.Tech as a Problem Solver: How technology enforce... | 31m 03s | ||||||
| 2/12/24 | ![]() Intro to Product Management | Click here to watch the video version of this episode on YouTube! In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Justin Davis, VP of UX at Sourcetoad. They discuss a very important role in the world of digital product development: Product Management! Tune in to learn all about the basics of Product Management, including: How Product Management differs from Project ManagementHow Product Owners fit into Product ManagementHo... | 37m 36s | ||||||
| 11/20/23 | ![]() How to build your dream software development team | Thinking about building an internal software development team for your software or app idea? There is so much to consider! In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss the process of building an internal development team from scratch. Tune in to hear some real-world insight on who you should hire first, how to sustainably grow your team, and how to structure your leadership. | 31m 53s | ||||||
| 9/22/23 | ![]() Questions to Ask Your Software Development Company | The search for the right software development agency for your project can be daunting, especially if this is your first time having custom software built! In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss some important things to consider as you vet development agencies. Tune in to learn which questions you should ask about the agency's team, liability, compliance, and previous work. | 31m 10s | ||||||
| 9/8/23 | ![]() Intro to Software Development Methodologies | Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software. Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software developers for more successful projects. In this episode, Sara is join... | 27m 44s | ||||||
| 7/6/23 | ![]() Why Everyone Should Learn About Software Development | Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software. Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software developers for more successful projects. In this episode, Sara i... | 21m 37s | ||||||
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