How to Actually Build Campaigns That Win Today with Tommy Henvey, CCO at Something Different

About this episode

Tommy Henvey discusses the evolution of creative agencies and effective campaign building.

What happens when a top creative leader walks away from the biggest agencies in the world to build something new? In this episode, we sit down with Tommy Henvey, co-founder and Chief Creative of Something Different, to talk about why the traditional agency model didn't work for him—and what comes next. After leading major campaigns at Ogilvy & Mather, BBDO, mcgarrybowen, and Y&R, Tommy made the leap to build a more agile, hands-on creative agency designed for how brands actually operate today. We cover: How to build campaigns that actually cut through The shift from scale → specialization in marketing What brands like Spectrum need today Why creative leadership still matters more than ever If you’re building a brand, working in marketing, or thinking about the future of creativity—this episode is for you.

People in this episode

Host: Ben Weiss

Guest: Tommy Henvey

Topics covered

• campaign building
• creative leadership
• marketing specialization
• agency model
• brand development

Keywords

• creative agency
• marketing
• campaigns
• branding
• leadership

Mentioned in this episode

Organizations: Something Different, Ogilvy & Mather, BBDO, mcgarrybowen, Y&R, Spectrum

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