The New Consumer Playbook: Ty Haney on Community, Loyalty, and Growth

About this episode

Ty Haney discusses the evolution of consumer brands and the importance of community and loyalty in business.

The DTC playbook worked—until it didn’t. So what comes next? In this episode of Legends & Leaders, we sit down with Ty Haney, founder of Outdoor Voices and now founder of TYB, to talk about the real story behind her resilience. Ty was one of the most iconic founders of the DTC era—reshaping how brands connect with consumers. Now, she’s building the next chapter: a platform that turns communities into owners, and customers into stakeholders. We dive into: What she learned from building Outdoor Voices Why community is the most undervalued asset in business How TYB is redefining ownership, loyalty, and brand participation What the next generation of consumer brands will look like This is a conversation about resilience, reinvention, and building smarter. If you’re a founder, operator, or building in consumer—this one hits different.

People in this episode

Host: Ben Weiss

Guest: Ty Haney

Topics covered

• DTC playbook
• community
• loyalty
• consumer brands
• resilience
• ownership

Keywords

• DTC
• community
• loyalty
• consumer brands
• resilience
• Outdoor Voices
• TYB

Mentioned in this episode

Organizations: Outdoor Voices, TYB

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