Let’s Talk PR & More!

Sherry Goldman's guest is Terry Coniglio, vice president for marketing and communications for Hofstra University. Sherry and Terry discuss marketing and communications for higher education. Their conversation spans how strategies are set, best practices for marketing and PR, use of faculty in marketing and PR efforts, and a in-depth case study of Hofstra's recent brand refresh. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Glo Janata, CEO and owner of TogoRun. Sherry and Glo discuss all facets of healthcare communications. Their conversation spans best practices for communicating complicated healthcare issues, how the changing government guidance on healthcare issues is impacting communications and public relations initiatives, the role of private sector-public sector partnerships in the healthcare arena, building and maintaining public trust in today's era of mistrust and misinformation, and how AI is impacting healthcare and its communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Tara Goodwin, founder of Goodwin Consulting and author of Manage the Message, Change the Outcome: An Executive's Guide to Crisis Management. Sherry and Tara discuss best practices for crisis management and crisis communications. The conversation spans practical advice, including ways to create effective crisis plans affordably, the importance of a holding statement, and best practices for using AI in your crisis planning and response. Their conversation also covers key case studies that demonstrate proper crisis planning and response can save corporate reputations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved on the local level beyond media coverage, such as speaking engagements, event participation, activations, board participation, and how to leverage these activities for PR both locally and nationally. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and Gen. Walter Short, and restore the reputations. The effort, which was championed by then (then Senator) Joe Biden, earned 3 votes in Congress and effectively changed WWII history. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies and coverage, the growing importance of press influencers, and how brands are using AI to drive influence. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals do today are actually built on foundations of theory and how understanding specific theories (discussed in a non-complicated and non-school-like manner) can make us more effective PR practitioners and communicators. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.