
Brian Madden — You Can't Automate Your Way to Intelligence
From Liquidware Chats by James O'Regan
March 31, 2026 · 49 min
About this episode
Brian Madden discusses the limitations of automation in achieving true intelligence in end user computing.
Brian Madden wrote The VDI Delusion in 2012 and called out an entire industry for believing its own marketing. Fourteen years later, he's a VP and Futurist at Citrix, and he thinks we're making the same mistake with AI. In this episode of Liquidware Chats, Brian joins James and introduces his "Cognitive Stack" framework and makes the case that everything we do in end user computing today sits in the bottom 20% of where AI value actually lives. The real transformation is happ...
People in this episode
Host: James O'Regan
Guest: Brian Madden
Topics covered
- AI
- end user computing
- Cognitive Stack
- automation
- technology industry
Keywords
- AI
- Cognitive Stack
- end user computing
- automation
- Brian Madden
Mentioned in this episode
Organizations: Citrix
Books & works: The VDI Delusion
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