Brian Madden — You Can't Automate Your Way to Intelligence

Brian Madden — You Can't Automate Your Way to Intelligence

From Liquidware Chats by James O'Regan

March 31, 2026 · 49 min

About this episode

Brian Madden discusses the limitations of automation in achieving true intelligence in end user computing.

Brian Madden wrote The VDI Delusion in 2012 and called out an entire industry for believing its own marketing. Fourteen years later, he's a VP and Futurist at Citrix, and he thinks we're making the same mistake with AI. In this episode of Liquidware Chats, Brian joins James and introduces his "Cognitive Stack" framework and makes the case that everything we do in end user computing today sits in the bottom 20% of where AI value actually lives. The real transformation is happ...

People in this episode

Host: James O'Regan

Guest: Brian Madden

Topics covered

  • AI
  • end user computing
  • Cognitive Stack
  • automation
  • technology industry

Keywords

  • AI
  • Cognitive Stack
  • end user computing
  • automation
  • Brian Madden

Mentioned in this episode

Organizations: Citrix

Books & works: The VDI Delusion

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