David Greschler — Microsoft App-V’s 20-Year Run

About this episode

David Greschler discusses the evolution of application virtualization and Microsoft App-V.

David Greschler, CEO & Co-Founder of NomadGo and one of the original founders of Softricity, joins Jason E. Smith to discuss the early days of application virtualization, the evolution of App-V, and the innovation he’s focused on today. They look back at how Softricity started, why software delivery was such a major challenge for IT teams, and how the need for simpler, more reliable application management helped shape what later became Microsoft App-V. The conversation also connects tha...

People in this episode

Host: Jason E. Smith

Guest: David Greschler

Topics covered

• application virtualization
• software delivery
• IT challenges
• Microsoft App-V
• innovation

Keywords

• application virtualization
• Microsoft App-V
• software delivery
• IT teams
• Softricity

Mentioned in this episode

Organizations: NomadGo, Softricity, Microsoft App-V

More episodes of Liquidware Chats

• Brian Madden — You Can't Automate Your Way to Intelligence · March 31, 2026 · 49 min
• Bill Gray — From Basement Labs to AI: 14 Years of EUC · January 27, 2026 · 43 min
• Chris Walker & Jack Smith: 15 Seconds x 1,000: Why IT Automates Everything · December 18, 2025 · 33 min
• Chris Marks — The Perfect Storm in EUC · October 21, 2025 · 46 min
• Jim Airdo — How Liquidware and IGEL Are Re-wiring EUC · July 3, 2025 · 43 min
• Eddie Riddle — Meet Liquidware's Newest Team Member · May 29, 2025 · 25 min