About this episode
Matthew Slutsky chats with Lianne McOuat about the real story behind new home marketing and the future of the industry.
In this episode of Livabl Launch, host Matthew Slutsky chats with Lianne McOuat, EVP of Strategy & Creative at McOuat Partnership, about the real story behind new home marketing — from family business roots to AI-driven lead gen. We unpack what buyers don’t see, what builders often miss, and where the industry is headed next.
People in this episode
Host: Matthew Slutsky
Guest: Lianne McOuat
Topics covered
- home marketing
- AI-driven lead generation
- real estate industry
- family business
- buyer insights
Keywords
- home marketing
- AI
- lead generation
- real estate
- buyers
- builders
- industry trends
Mentioned in this episode
Organizations: McOuat Partnership
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