Episode 72: Are You Pivoting Toward Something or Away From Something? The Question Every Entrepreneur Needs to Answer

About this episode

Jennifer Kok discusses the importance of intentional pivoting in entrepreneurship.

Are you pivoting toward something or away from something? In this episode, Jennifer Kok breaks down what she calls "the art of pivoting" and why the best pivots she's made and witnessed didn't come from desperation. They came from clarity and intention. Jennifer gets honest about the pivots that aren't really pivots at all, the ones driven by avoidance, boredom, or impatience.She shares her own story of owning a cookie business for 20 years, including how the 2008 recession forced a str...

People in this episode

Host: Jennifer Kok

Topics covered

• pivoting
• entrepreneurship
• clarity
• intention
• business strategy

Keywords

• pivoting
• entrepreneurship
• business strategy
• clarity
• intention

Mentioned in this episode

Organizations: cookie business

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