Heroes, Villains, and Victims
From Margins from Managing Editor Magazine by Managing Editor
March 11, 2026 · 29 min
About this episode
This episode explores the art of storytelling in marketing with insights from industry experts and a discussion on a notable advertisement.
The most influential tool in the marketer's toolbox is the story. So how can you tell the most resonant, compelling stories possible? First, Influence and Co. CEO Kelsey Raymond joins us to break down storytelling from a marketer's perspective (4:53). Then, we sit down with slam poet Xero Skidmore and director Tommy Talley to discuss their award-winning advertisement for Adidas, "Heart." (13:53) Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe
People in this episode
Host: Managing Editor
Guests: Kelsey Raymond, Xero Skidmore, Tommy Talley
Topics covered
- storytelling
- marketing
- advertisement
- influence
- poetry
Keywords
- storytelling
- marketing
- advertisement
- Kelsey Raymond
- Xero Skidmore
- Tommy Talley
- Adidas
- influence
Mentioned in this episode
Organizations: Influence and Co., Adidas
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