1560: Why Buyers Say No, Use AI and Story to Win Deals with Maury Rogow

1560: Why Buyers Say No, Use AI and Story to Win Deals with Maury Rogow

From Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World by Robert Plank

March 25, 2026 · 18 min

About this episode

Maury Rogow discusses how storytelling and clarity can help businesses win deals in a competitive market.

From de-confusing buyers to selling your superpower in an AI world, Maury Rogow is the strategist companies call when their “sales problem” is really a storytelling problem. As the author of Why Buyers Say No, Maury shows entrepreneurs and marketers how to stop blending in, break free from price wars, and build recurring revenue by asking the right questions, crafting epic stories, and leveraging emotional triggers. You’ll hear why jargon kills deals, how to discover your superpower, and why using AI for content is only part of the solution clarity is what makes you truly wealthy. https://youtu.be/GYXayAdGtB4 Maury also shares how Hollywood storytelling and high-tech sales taught him to craft compelling narratives that convert prospects into loyal customers. If you’re a founder, marketer, or business leader struggling to stand out in a crowded market, this episode will help you unlock your uniqueness, build trust, and close bigger deals without discounting. Quotes: “AI can make content cheap, but clarity can make you wealthy.” – Maury Rogow “Most companies don’t lose because of product they lose because of confusion.” – Maury Rogow “Your story is your superpower. Find what makes…

People in this episode

Host: Robert Plank

Guest: Maury Rogow

Topics covered

  • sales strategy
  • storytelling
  • AI in marketing
  • buyer psychology
  • emotional triggers

Keywords

  • sales problems
  • storytelling
  • AI
  • emotional triggers
  • recurring revenue

Mentioned in this episode

Organizations: Hollywood

Books & works: Why Buyers Say No

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