Mastering Social Media in B2B – Emily Thompson – CoSchedule

Mastering Social Media in B2B – Emily Thompson – CoSchedule

From Marketing B2B Technology by Mike Maynard, Napier

November 4, 2025 · 29 min · Episode 129

About this episode

Emily Thompson shares strategies for effective social media content in B2B marketing.

Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule’s AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform. About CoSchedule CoSchedule is the marketing industry’s leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd, CoSchedule is one…

People in this episode

Host: Mike Maynard

Guest: Emily Thompson

Topics covered

  • social media
  • B2B marketing
  • content strategy
  • automation
  • engagement

Keywords

  • social media
  • B2B
  • content pillars
  • marketing strategy
  • automation

Mentioned in this episode

Organizations: CoSchedule, Inc. 5000, Gartner’s Magic Quadrant, G2Crowd

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