Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude

About this episode

Alexandra Szynkarski discusses the role of data-driven insights in transforming B2B marketing strategies at Amplitude.

Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies. She discusses the evolving role of marketing leaders, the significance of regionalization in messaging, and the impact of AI on the future of marketing. Alexandra also offers advice for aspiring marketers, emphasizing the importance of curiosity and a well-rounded understanding of various marketing disciplines. About Amplitude Amplitude is the leading AI digital analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across the platform, Product, Marketing & Growth teams can analyze, test, and optimize user experiences faster than ever, making Amplitude a best-in-class solution and a top-ranked leader in multiple categories in G2’s Fall 2025…

People in this episode

Host: Mike Maynard

Guest: Alexandra Szynkarski

Topics covered

• B2B Marketing
• Data-Driven Insights
• Digital Analytics
• Customer Behavior
• Marketing Strategies
• AI in Marketing

Keywords

• B2B Marketing
• Data-Driven Decision Making
• User Behavior
• Marketing Leaders
• AI Impact
• Customer Needs
• Retention Strategies

Mentioned in this episode

Organizations: Amplitude, Atlassian, Burger King, NBCUniversal, Square, Under Armour

Places: Paris

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