Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost

About this episode

Adi Krysler discusses how Oktopost is transforming B2B social media marketing.

Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform. Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening trust and expanding reach far beyond traditional corporate channels. She explores the changing landscape of B2B marketing, the increasing overlap with B2C strategies, and what modern marketing leaders need to prioritise as expectations and technologies continue to evolve. About Oktopost Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social…

People in this episode

Host: Mike Maynard

Guest: Adi Krysler

Topics covered

• B2B marketing
• social media
• employee advocacy
• marketing technology
• brand ambassadors

Keywords

• B2B
• social media platform
• Oktopost
• marketing strategies
• employee advocacy
• brand ambassadors
• social listening

Mentioned in this episode

Organizations: Oktopost, Wix.com, SAP, Napier

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