
What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile
From Marketing Careers Uncovered by Dave Heywood
November 18, 2025 · 22 min · Season 3 · Episode 4
About this episode
Mick Rigby discusses the essential elements of building and maintaining a high-performing team over the long term.
What does it actually take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term. Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place. We talk about: why loyalty is built slowly, not incentivised how leaders need to change as organisations grow the role empathy plays in high-performing teams how neurodivergent thinking shapes better leadership what skills will still matter as AI reshapes marketing
People in this episode
Host: Dave Heywood
Guest: Mick Rigby
Topics covered
- team building
- leadership
- high-performing teams
- organizational growth
- empathy in leadership
- neurodiversity
- AI in marketing
Keywords
- team loyalty
- leadership style
- organizational culture
- AI impact
- neurodivergent thinking
- skills for the future
- employee retention
Mentioned in this episode
Organizations: Yodel Mobile
More episodes of Marketing Careers Uncovered
- Something new from me - Introducing Scale: An OX7 Partners podcast · June 9, 2026 · 2 min
- Is the linear career path a trap? – with Meg Gowell, Head of Marketing at Elly.ai · May 19, 2026 · 53 min
- Better tools, worse decisions? - with László Aszalós, Founder and Web Performance Consultant at Pixel & Prompt · April 21, 2026 · 49 min
- There is no average customer: Why ease of use breaks so often - with Sharon Flaherty, CEO at Folk · April 7, 2026 · 40 min
- Why formulaic thinking fails us - with Lottie Unwin, Founder of Up World, Brand Hackers and Up Talent · March 24, 2026 · 33 min
- Is your marketing set up to fail? with Heather Hurd, Head of Marketing & Consultant · March 10, 2026 · 50 min
Explore listener stats, chart rankings, contacts and more on the Marketing Careers Uncovered podcast page.