What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

From Marketing Careers Uncovered by Dave Heywood

November 18, 2025 · 22 min · Season 3 · Episode 4

About this episode

Mick Rigby discusses the essential elements of building and maintaining a high-performing team over the long term.

What does it actually take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term. Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place. We talk about: why loyalty is built slowly, not incentivised how leaders need to change as organisations grow the role empathy plays in high-performing teams how neurodivergent thinking shapes better leadership what skills will still matter as AI reshapes marketing

People in this episode

Host: Dave Heywood

Guest: Mick Rigby

Topics covered

  • team building
  • leadership
  • high-performing teams
  • organizational growth
  • empathy in leadership
  • neurodiversity
  • AI in marketing

Keywords

  • team loyalty
  • leadership style
  • organizational culture
  • AI impact
  • neurodivergent thinking
  • skills for the future
  • employee retention

Mentioned in this episode

Organizations: Yodel Mobile

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