How AI AGENTS are changing ecommerce, checkout & product discovery
From Marketing in the Madness by Marketing in the Madness
May 12, 2026 · 39 min · Episode 115
About this episode
This episode discusses how AI agents are transforming ecommerce and product discovery.
Agentic commerce is here. And if you work in retail, ecommerce or commerce tech, this is one you need to hear. Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online. We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business. Because the way people shop is changing fast. Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them. So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible. In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world. Featuring: Kapil Dabi, Americas Market Lead for Retail and Consumer, Google CloudSharon Gee…
People in this episode
Host: Katie Street
Guests: Kapil Dabi, Sharon Gee, Brian Gilmore, Nixon Dinh
Topics covered
- AI agents
- ecommerce
- product discovery
- checkout
- retail
- Universal Commerce Protocol
Keywords
- agentic commerce
- AI-driven product discovery
- payments
- identity
- infrastructure
- checkout experience
- customer behavior
Mentioned in this episode
Organizations: Google Cloud, Commerce, EPAM, PayPal
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