How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI
From Marketing in the Madness by Marketing in the Madness
May 19, 2026 · 26 min · Episode 116
About this episode
Katie Street interviews Robin Daniels about B2B marketing strategies in the age of AI, emphasizing the importance of human connection and emotional storytelling.
What does it actually take to do B2B marketing that feels HUMAN? In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now. Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market at Sensai, an HR tech company on a mission to unlock human potential in the age of AI. In this episode, Katie and Robin get into everything:Why B2B brands need to market like B2C companies 05:45How emotional storytelling beats ad spend every time 07:28 The AI tools Robin's team actually uses day-to-day 10:58Why Robin took his wife's last name and what it says about his leadership values 00:46The hard truth about mass layoffs and what it means for the future of work 18:21 How in-person events and podcasts build serious top-of-funnel momentum 14:31 Why people buy with emotion and justify with logic 07:28 Robin's brand new book, "The Human Success Playbook: A Leadership Tale for the Age…
People in this episode
Host: Katie Street
Guest: Robin Daniels
Topics covered
- B2B marketing
- AI in marketing
- emotional storytelling
- leadership values
- future of work
- human potential
- in-person events
Keywords
- B2B marketing
- AI tools
- emotional storytelling
- leadership
- mass layoffs
- human potential
- marketing strategies
- in-person events
- podcasts
- HR tech
Mentioned in this episode
Organizations: LinkedIn, WeWork, Matterport, Sensai
Books & works: The Human Success Playbook: A Leadership Tale for the Age of AI
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