About this episode
The episode explores the role of communications strategy in building trust and credibility in earned media.
Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.
People in this episode
Host: Marketing Insights
Guest: Demarquis McIntyre
Topics covered
- earned media
- communications strategy
- trust
- credibility
- crisis management
- professional voice
Keywords
- earned media
- communications strategy
- trust
- credibility
- crisis management
- professional voice
Mentioned in this episode
Organizations: CapitalOne
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