No Click, No Credit. Meta Updates Its Attribution Framework

No Click, No Credit. Meta Updates Its Attribution Framework

From Marketing O'Clock - Digital Marketing News by Cypress North

March 9, 2026 · 53 min

About this episode

This episode discusses updates to Meta's ad measurement framework and Google's Ads API Customer Match feature.

This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Meta has introduced click & engage thru attribution updates - 6:55 Google emailed advertisers this week about an update to customer match lists for API users - 8:51 🛠️ Cool Tool - 13:58 🔥 Take of the Week - 14:46 ⚡ Lightning Round ⚡ Paid - 15:47 Organic - 24:22 Social - 39:24 ⚙️ Working hard, or Hardly Working - 45:14 🔎 ICYMI - 48:22 🧠 Must Read Marketing Article of the Week - 49:43

Topics covered

  • Meta
  • Google Ads
  • attribution framework
  • digital marketing

Keywords

  • click attribution
  • engage-through attribution
  • ad measurement

Mentioned in this episode

Products: Meta, Google Ads API

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