Show Me the Money! Google Ads Gives Advertisers Better Spend Transparency with New PMAX Budget Report
From Marketing O'Clock - Digital Marketing News by Cypress North
March 30, 2026 · 1h 1m
About this episode
This episode discusses Google's new PMax Budget Report and its features aimed at improving spending transparency for advertisers.
This week on Marketing O’Clock: Google’s New PMax Budget Report is increasing spending transparency for advertisers & PMax’s new Asset Group Theming feature helps high-performing asset groups transform for seasonal events or sales. Plus, the new Apple Business platform helps businesses manage devices and expand customer outreach. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Performance Max Reporting Updates Coming this Year - 5:08 RIP Sora - 7:28 PMAX now has Asset Group Theming - 11:18 Introducing Apple Business - 13:10 Google update News - 17:48 🛠️ Cool Tool - 19:14 🔥 Take of the Week - 20:30 ⚡ Lightning Round ⚡ Paid - 22:01 Organic -36:02 Social - 46:00 ⚙️ Working hard, or Hardly Working - 54:08 🔎 ICYMI - 56:50 🧠 Must Read Marketing Article of the Week - 58:23
Topics covered
- Google Ads
- spending transparency
- Performance Max
- Apple Business
- digital marketing
Keywords
- advertising
- asset group theming
- customer outreach
Mentioned in this episode
Products: Google Ads, Apple Business
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