AI can do the research, but it can’t build the relationship

AI can do the research, but it can’t build the relationship

December 5, 2025 · 6 min

About this episode

The episode discusses the balance between AI automation and human relationship building in sales.

Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast we had the pleasure of being joined by entrepreneur and sales leader Mike Pritchett. In our chat we discussed where AI ends, and where humans must begin in order to balance automation and authenticity in the sales world. Today I am joined by Robin Hoyle, to discuss the key takeaways from our conversation with Mike. And what makes Robin such an expert you might ask – well, he is...

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