
Curiosity that converts: The art of better questioning
From Mastering Sales and Negotiations by Huthwaite International
March 4, 2026 · 11 min · Season 2
About this episode
This episode discusses the impact of intentional customer listening and deep questioning on commercial relationships.
Welcome back to the Mastering Sales and Negotiations podcast. This week, we were joined by Martin Couzins, Founder and CEO of Insights Media, for a conversation all about intentional customer listening and how deep questioning, real thinking space, and genuine curiosity can transform commercial relationships. Today I’m joined by Robin Hoyle to unpack the big takeaways from that discussion. And if you’re new to the show, Robin is Huthwaite’s Head of Learning Innovation, a globally recognised L...
People in this episode
Host: Robin Hoyle
Guest: Martin Couzins
Topics covered
- customer listening
- questioning
- curiosity
- commercial relationships
Keywords
- sales
- negotiations
- Huthwaite
- Insights Media
More episodes of Mastering Sales and Negotiations
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- Building a Practical AI-First Sales Organisation · March 25, 2026 · 45 min
- Tuned In: How customer listening creates actionable insights · February 25, 2026 · 46 min
- Why internal buy-in makes or breaks deals · January 28, 2026 · 9 min
- The Double Negotiation: The Art of the Internal and External Deal · January 21, 2026 · 49 min
- AI can do the research, but it can’t build the relationship · December 5, 2025 · 6 min
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