Curiosity that converts: The art of better questioning

Curiosity that converts: The art of better questioning

From Mastering Sales and Negotiations by Huthwaite International

March 4, 2026 · 11 min · Season 2

About this episode

This episode discusses the impact of intentional customer listening and deep questioning on commercial relationships.

Welcome back to the Mastering Sales and Negotiations podcast. This week, we were joined by Martin Couzins, Founder and CEO of Insights Media, for a conversation all about intentional customer listening and how deep questioning, real thinking space, and genuine curiosity can transform commercial relationships. Today I’m joined by Robin Hoyle to unpack the big takeaways from that discussion. And if you’re new to the show, Robin is Huthwaite’s Head of Learning Innovation, a globally recognised L...

People in this episode

Host: Robin Hoyle

Guest: Martin Couzins

Topics covered

  • customer listening
  • questioning
  • curiosity
  • commercial relationships

Keywords

  • sales
  • negotiations
  • Huthwaite
  • Insights Media

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