Building a Practical AI-First Sales Organisation
About this episode
Casper Guldager discusses the importance of leadership in adopting AI technology for sales organizations.
In this episode of Mastering Sales and Negotiations, we sit down with Casper Guldager, AI consultant and co‑founder of Adaptig, whose career spans a decade of helping organisations like LEGO and KPMG integrate AI into commercial performance. Casper argues that while AI technology is accelerating rapidly, the real barrier to adoption isn’t tools — it’s leadership. He explains why AI transformation must start at the top, how leaders can model the right behaviour, and what an effective “executiv...
More episodes of Mastering Sales and Negotiations
- Turning AI from a Buzzword into a Sales Advantage
- Curiosity that converts: The art of better questioning
- Tuned In: How customer listening creates actionable insights
- Why internal buy-in makes or breaks deals
- The Double Negotiation: The Art of the Internal and External Deal
- AI can do the research, but it can’t build the relationship
Explore listener stats, chart rankings, contacts and more on the Mastering Sales and Negotiations podcast page.