Building a Practical AI-First Sales Organisation

About this episode

Casper Guldager discusses the importance of leadership in adopting AI technology for sales organizations.

In this episode of Mastering Sales and Negotiations, we sit down with Casper Guldager, AI consultant and co‑founder of Adaptig, whose career spans a decade of helping organisations like LEGO and KPMG integrate AI into commercial performance. Casper argues that while AI technology is accelerating rapidly, the real barrier to adoption isn’t tools — it’s leadership. He explains why AI transformation must start at the top, how leaders can model the right behaviour, and what an effective “executiv...

People in this episode

Guest: Casper Guldager

Topics covered

• AI in sales
• leadership
• commercial performance

Keywords

• AI transformation
• executive behavior
• sales organization

Mentioned in this episode

Products: AI tools, LEGO, KPMG

Books & works: Mastering Sales and Negotiations

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