Why internal buy-in makes or breaks deals

About this episode

Emma Pacey discusses the importance of internal buy-in in negotiations and balancing supplier deals with internal team alignment.

Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast, we were joined by Emma Pacey, Trading Director at one of the UK’s largest supermarket chains. In our conversation, Emma lifted the lid on what we called the double negotiation - the balance between securing great deals with suppliers and negotiating just as effectively inside the organisation to align teams, priorities, and strategy. Today, I’m joined by Robin Hoyle to unpack ...

People in this episode

Hosts: Rachel Massey, Robin Hoyle

Guest: Emma Pacey

Topics covered

• internal buy-in
• negotiation
• sales
• team alignment

Keywords

• double negotiation
• supplier deals
• organizational strategy

Mentioned in this episode

Places: UK

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