Turning AI from a Buzzword into a Sales Advantage

About this episode

The episode discusses how AI can be effectively integrated into sales teams and the role of leadership in this process.

This week on the Mastering Sales and Negotiations podcast, we sat down with Casper Guldager, who shared some refreshingly honest insights about why AI so often stalls inside commercial teams, and what leaders can do to change that. In this Quick Win episode, Rachel Massey is joined by Robin Hoyle to unpack the biggest takeaways from that conversation, including: Why leaders need to go first and use AI themselvesHow AI can take on the admin, prep and process-heavy workWhy the future of sales m...

People in this episode

Hosts: Rachel Massey, Robin Hoyle

Guest: Casper Guldager

Topics covered

• AI
• sales
• commercial teams
• leadership

Keywords

• sales advantage
• AI implementation
• commercial strategy

Mentioned in this episode

Products: AI tools

Books & works: Mastering Sales and Negotiations, Quick Win

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