Sales enablement reimagined — Where AI ends and humans begin

Sales enablement reimagined — Where AI ends and humans begin

From Mastering Sales and Negotiations by Huthwaite International

December 2, 2025 · 50 min · Season 2 · Episode 1

About this episode

Mike Pritchett discusses the balance between AI and human elements in sales.

The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first guest: entrepreneur, founder, and sales leader Mike Pritchett. 🎙️ Episode 1: Sales enablement reimagined — Where AI ends and humans begin AI is transforming prospecting, outreach and efficiency… But can it ever replace trust, humour, empathy and real connection? In this episode, Mike breaks down: ✨ The moments where AI supercharges sales ✨ The moments where only humans can win ...

People in this episode

Guest: Mike Pritchett

Topics covered

  • sales enablement
  • AI in sales
  • human connection in sales

Keywords

  • trust
  • humour
  • empathy
  • prospecting
  • outreach
  • efficiency

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