
Sales enablement reimagined — Where AI ends and humans begin
From Mastering Sales and Negotiations by Huthwaite International
December 2, 2025 · 50 min · Season 2 · Episode 1
About this episode
Mike Pritchett discusses the balance between AI and human elements in sales.
The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first guest: entrepreneur, founder, and sales leader Mike Pritchett. 🎙️ Episode 1: Sales enablement reimagined — Where AI ends and humans begin AI is transforming prospecting, outreach and efficiency… But can it ever replace trust, humour, empathy and real connection? In this episode, Mike breaks down: ✨ The moments where AI supercharges sales ✨ The moments where only humans can win ...
People in this episode
Guest: Mike Pritchett
Topics covered
- sales enablement
- AI in sales
- human connection in sales
Keywords
- trust
- humour
- empathy
- prospecting
- outreach
- efficiency
More episodes of Mastering Sales and Negotiations
- Turning AI from a Buzzword into a Sales Advantage · April 2, 2026 · 7 min
- Building a Practical AI-First Sales Organisation · March 25, 2026 · 45 min
- Curiosity that converts: The art of better questioning · March 4, 2026 · 11 min
- Tuned In: How customer listening creates actionable insights · February 25, 2026 · 46 min
- Why internal buy-in makes or breaks deals · January 28, 2026 · 9 min
- The Double Negotiation: The Art of the Internal and External Deal · January 21, 2026 · 49 min
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