Lisa Coffey: “ Radio personalities are the original influencers."

About this episode

Lisa Coffey discusses her extensive experience in media sales and the transformation of advertising in broadcast radio.

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today  and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She’s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she's helped bring ‘Guaranteed Human’ to life at iHeart. See omnystudio.com/listener for privacy information.

People in this episode

Host: Bob Pittman

Guest: Lisa Coffey

Topics covered

• media sales
• advertising transformation
• broadcast radio
• podcasts
• digital radio
• live events
• influencers

Keywords

• media sales
• advertising
• broadcast radio
• podcasts
• digital media
• influencers
• iHeartMedia

Mentioned in this episode

Organizations: iHeartMedia, USA Today, The Wall Street Journal, Time Inc., LinkedIn, Amazon, LoopMe, TikTok

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