Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.”
From Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman by iHeartPodcasts
April 23, 2026 · 40 min
About this episode
Sherrie Westin discusses the impact of mission-driven work at Sesame Workshop and shares insights from her career and new book.
Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and environmental issues, to keeping pace with fast-moving technology and adapting to funding cuts, Sherrie leads with self-awareness and empathy while always keeping her eye on research and impact. Plus, Sherrie shares highlights from her time at ABC News and The White House and talks about her new book, “What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives.” See omnystudio.com/listener for privacy information.
People in this episode
Host: Bob Pittman
Guest: Sherrie Westin
Topics covered
- early learning
- mission-driven work
- children's television
- social issues
- technology adaptation
- self-awareness
- empathy
Keywords
- Sesame Workshop
- Sherrie Westin
- Bob Pittman
- children's television
- mission-driven
- early learning
- social issues
- technology
- empathy
Mentioned in this episode
Organizations: Sesame Workshop, ABC News, The White House
Books & works: What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives
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